DUBAILAND™ project was officially announced on October 23rd, 2003 by Dubai's ruler Sheikh Mohammed Bin Rashid Al Maktoum. It is built on a 3 billion square feet (278 km²/107 mile²). DUBAILAND™ will inevitably be an attractive place to 'live, work and Play' for the Emirate's growing population. An attractive Environment is essential for a leisure and tourism destination and an appropriate setting for business and Entertainment development. To date there are 22 projects under development on a land Area of 320 million sq.ft. Some of the DUBAILAND™ projects are already operational Dubai Autodrome and Dubai Heritage vision.