Tourism Initiative Focused on Family-Friendly Activities including Golfing Lessons at Els Club at Dubai Sports City
DUBAI: 25 May, 2010 – DUBAILAND®, the landmark leisure, tourism and entertainment destination and a member of Dubai Properties Group (DPG), today announced its participation in the ‘Kids Go Free’ tourism initiative, part of the integrated Destination Dubai worldwide campaign that is co-organized by Dubai Department of Tourism and Commerce Marketing (DTCM) and Emirates airline.
The Destination Dubai campaign offers an integrated customer experience with free flights, ground transportation, hotel stays, attractions, sports activities and excursions for up to two children under the age of 16 years when travelling with two paying adults. The campaign is being promoted in over 75 countries through DTCM’s 18 overseas representative offices, Emirates airline offices, tour operators and travel agents.
Running from 14- May - 30 September 2010, the DUBAILAND® promotion will offer children travelling under the promotional campaign complimentary access to a number of family-friendly activities including a Player Development Session at the prestigious Butch Harmon School of Golf at Dubai Sports City, a round of 18-hole golf, access to their extensive private facilities, as well as a kid’s meal in the restaurant, for every full paying adult.
Mohammed Al Habbai, CEO, DUBAILAND®, said: “We are proud to include our award winning attractions in the Kids Go Free initiative as part of the Destination Dubai campaign. Our vision is to remain a key tourism driver for Dubai and our participation in this promotional drive from DTCM and Emirates airline reinforces our ongoing commitment to the development of Dubai as the ultimate family-friendly destination of choice.
”Dubai has effectively demonstrated its value for money at a time when tourists around the world are looking for new family holiday destinations at a highly competitive price. This is a commendable initiative whereby the private and government sector of Dubai have joined forces to provide a seamless and affordable holiday experience for families from around the world.”
DUBAILAND® receives millions of visitors every year, providing a host of top-notch attractions and a variety of family-focused entertainment options at incredible value for money. DUBAILAND attractions include Dubai Autodrome in MotorCity®, Dubai Outlet Mall, Global Village and Dubai Sports City. DUBAILAND is a phased development with a wide range of new attractions scheduled to open over the course of several years.
About DUBAILAND®
DUBAILAND®, a member of Dubai Properties Group and a landmark tourism, leisure and entertainment destination has been designed to elevate the position of Dubai as an international hub for tourism. Covering an area of three billion square feet, DUBAILAND® comprises an unparalleled portfolio of diverse mega projects that include theme parks, cultural attractions, spas, hotels and resorts, sports and entertainment venues. These world-class projects are being developed by respected international and local investors.
About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations. Through its subsidiaries Salwan and Dubai Asset Management, DPG provides end to end solutions for a variety of services including sales, leasing, facilities management and security.
The Dubai Properties Group offers a sustained level of quality and excellence from Dubai Properties for development of fully sustainable communities and Salwan for property management services company; to Dubai Asset Management, the facilities management provider and community security services.
Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to become the best partner in providing unique lifestyles, by creating a world class organization that offers a wealth of industry knowledge and expertise. DPG will constantly seek new and innovative ways to deliver comprehensive solutions to its stakeholders, investors and business partners.
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