DUBAILAND™, the region’s largest tourism, leisure, entertainment and lifestyle destination and a member of Tatweer, organised a business partners marketing forum to brief investors about its overall Destination Marketing Plans.

The meeting was held on 28 June - 2007, at the Dusit Dubai Hotel, and was a high-profile gathering of business partners Marketing Heads and major stakeholders at which DUBAILAND™ updated those attending on the progress of the project. The Gathering also allowed investors to meet and talk with members of the DUBAILAND™ senior team, especially the marketing Heads teams and stuff.

Mohammed Al Habbai, CEO of DUBAILAND™, said: “Dubai’s success is directly attributed to the resourceful response of its private sector to opportunities and potentials created by the government. This has resulted in a unique government-private sector partnership model. We too wish to build a similar relationship with our partners to create a community that will match the world’s best.

“Together, we will tackle crucial business issues, solve problems, speed up the processes and get feedback on where we need to improve on our service delivery.”

Ahmed Tajedeen, Director-Marketing, DUBAILAND™, said: “Communication and follow-up initiatives are the key factors for success. We have embraced this principle and have begun to formalise the Business Partners Marketing Forum into a regular event to get to know each other.”

Since inception, DUBAILAND™ has been working closely with investors and other partners on an informal basis.

“The objective of this gathering in its broader perspective is to drive marketing synergy across all partners Marketing teams and plans to ensure we are working towards a common goal, vision and timeline of December 2010,” said Tajedeen.

The Marketing gathering helped in creating a close-knit team, which can market DUBAILAND™ as a ‘Destination of the Future’ to the benefit of the management, investors and visitors.