DUBAILAND™ will support the growth and sustainability of the best there is of our Business Partners’ World-Class projects, products and services, including DUBAILAND™ investment in its own renowned mega projects some which celebrate the cultural diversity of our Nationals, residents and our visitors. DUBAILAND™ visitors’ offering will include more nationally and internationally recognised and well sought after visitor attractions, including;

Our quality, our skills and our self-presentation will project our outstanding goals and values which sets out a challenging vision for DUBAILAND™ and the Visitor economy sector to 2010 and beyond

Our strategy sets the framework for Partnership with our Business Partners, Local Authorities, Tourism and Leisure organisations and key Industry players to create DUBAILAND™ the Destination Brand. Such partnership working together at all geographical scales and thematically will add value to Dubai Visitor economy, increase visitors’ numbers to 15 Million by 2015 and enhance the Customer experience in Dubai and the Region for Residents and Visitors and support local businesses and cultural life

DUBAILAND™ visitor economy will be recognised for the excellence of a number of sophisticated, world Class projects for Business and Leisure visitors which showcase Dubai’s vision, creativity and its heritage and sets new standards for Excellence, quality and sustainability